EA buys PopCap for $750 Million
Quite a shocker, EA has announced it’s plan to buy casual game creator PopCap, known for Plants vs. Zombies, Bejeweled and Peggle, for a hefty price of $750 million. The acquisition costed $650 million cash and $100 million in stocks.
“EA and PopCap are a compelling combination,” said Riccitiello. “PopCap has shown accelerated growth in both the social and causal markets.”
“PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.”