Well, actually it only makes sense to gamers and geeks. The purse was modified by Jeri Ellsworth, the pioneer of purse, videogame, and computer all in one.

Geekologie quoted:

Thanks to modder Jeri Ellsworth’s creation, nerds everywhere finally understand the purpose of the purse. Hers has a built-in LCD and two velcro-on NES controllers for some on-the-go Super Mario Bros.

The guts of the purse are made from one of those system-on-a-chip deals that modders worldwide are so fond of, and the screen is just taken from a portable DVD player.

Yes, I know that all you guys out there are saying “we all thought of it already” *ahem* but it took a woman to actually make it. Hopefully, I *oops* I mean ‘We’ can buy one and say it’s a man-purse. I mean Man-BAG!